Lullage

A brand specialized in the care of all skin types, combining dermatological science with natural ingredients to offer effective and skin-friendly solutions.

Role:

Art Director - Photography

Con:

Skyrocket

Free yourself!

Brief

Produce visual and audiovisual material that highlights the values of the Lullage brand, focusing on the efficacy of its products for the care of oily and combination skin, communicating confidence, freshness and professionalism.

Challenge

Create a visual style aligned with Lullage's identity: soft colors, clean lighting and a fresh and professional approach. The content should connect emotionally with the target audience, conveying closeness and confidence in the results.

Solution

The result was a cohesive and attractive visual package that enhances Lullage's values. The product photography highlights its elegance and effectiveness, with a focus on the naturalness of the ingredients and the clean design. The "Libérate" spot dynamically captures the transformation offered by the products, conveying confidence and closeness.

We set out to convey core values that reflect the essence of Lullage and connect with its audience in an authentic and relatable way.
The core message emphasizes confidence, showing how the products transform skin and empower people to feel comfortable and confident in themselves. Added to this is a commitment to natural care, highlighting the use of respectful and effective ingredients that reinforce the brand's safety and sustainability.

All of this is conveyed through a warm approach that reinforces Lullage's closeness to its audience, showing its dedication to meeting their needs in a real and honest way. It also celebrates diversity, integrating different ethnicities and genders to reflect the brand's inclusivity and connect with a broad and diverse audience, reinforcing the message that skin care is universal.

Because we ALL take care of our skin!

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lullage manifest project

Art direction with a human, close and warm approach.

lulage product photography
lulage product photography
lulage product photography
lulage product photography
lulage product photography

These images also accompany all digital pieces. Social content, Display ads or Web content

Blackfriday lullage
Blackfriday lullage

All brand targets represented in a single spot

Lullage women's target
Lullage target man
Lullage women's target
Lullage target man

Don't let your skin stop you

liberate yourself lullage
lullage photo
lullage photo
lullage photo

Thank you for coming this far

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