We set out to convey core values that reflect the essence of Lullage and connect with its audience in an authentic and relatable way.
The core message emphasizes confidence, showing how the products transform skin and empower people to feel comfortable and confident in themselves. Added to this is a commitment to natural care, highlighting the use of respectful and effective ingredients that reinforce the brand's safety and sustainability.
All of this is conveyed through a warm approach that reinforces Lullage's closeness to its audience, showing its dedication to meeting their needs in a real and honest way. It also celebrates diversity, integrating different ethnicities and genders to reflect the brand's inclusivity and connect with a broad and diverse audience, reinforcing the message that skin care is universal.
Because we ALL take care of our skin!
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