324

News portal of the Corporació Catalana de Mitjans Audiovisuals (CCMA), in charge of providing updated information. Recognized for its rigor and commitment to quality journalism.

Role:

Art director - UX UI Designer

Con:

Skyrocket

Information in motion: web design and motion graphics that bring the news to life in 324.

Brief

Web design and motion graphics for a 324 page dedicated to explaining the increase in the price of electricity in 2021. The project combined clear visualizations, interactive data and dynamic animations to present the information in an accessible and attractive way, facilitating the understanding of a complex subject and reinforcing 324's informative function.

Challenge

The main challenge of the project was to synthesize a complex topic, such as the increase in the price of electricity in 2021, into a clear and attractive design that would connect with a broad audience. This involved transforming technical data into understandable visualizations, integrating dynamic animations to enrich the narrative without overloading the experience. In addition, we worked to a tight timeline, which required precise planning and an agile design process to meet deadlines and ensure a high-quality result.

Solution

A visually attractive and functional website that explained in a clear and didactic way. Interactive graphics, concise text and motion graphics were combined to present complex data in an accessible and visually impactful way. The design focused on information hierarchy and intuitive navigation, allowing users to easily understand the causes and impact of the rise, reinforcing trust in 324 as a source of clear and relevant information.

In 2021, the price of electricity in Spain reached historic levels due to several factors, such as the increase in the cost of natural gas, and the rise in the price of CO₂ emission rights in the European market. These increases directly affected the final price of electricity, reflected in a sharp increase in the bills of consumers, especially households and small businesses.

The Spanish tariff system, which is based on daily auctions, meant that the highest price, determined by the most expensive technology, affected all users, regardless of the energy source used.

This situation generated great social unrest and highlighted the shortcomings of the current energy model, which does not favor the use of cheaper renewable energies, such as solar and wind power.

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washing machine

Simplifying complexity

324 renter
324 peak hour
324 web header
324 estalvi
324 explanation invoice

Step-by-step explanation thanks to Motion Graphics

324 motion graphics watch
324 motion graphics watch
324 motion graphics in light
324 motion graphics benefits
324 example
324 mockup mobile
324 mockup desktop
324 mockup tele

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